With a wide and deep variety of marketing experience, we know what marketing is really about.
It’s about building a following of people who will help you reach your goals.
It’s the right thing to do – but often done all wrong.
We know how to help you do it well.
Strategic Marketing Plans
Why do many think that marketing is dispensable? Because it often is. But not when we help you create your plan. Every marketing project needs to feed into the ultimate goals of the organization, and doing so with meaningful, consistent messages that clearly articulate an organization’s value and brand. Executed correctly, marketing is a powerful tool to build relationships, prove effectiveness over the competition, and achieve organizational goals by inspiring others to act. We’ll help you.
Quality Writing
Contrary to common thought, writing effective and persuasive copy is not easy. Great writing must inspire. It must also illustrate a clear style and a strong, technical understanding of grammar. No excuses. Working with your staff, we will identify the goals of each marketing piece, and complete your marketing and professional writing projects efficiently and effectively.
Public Relations and Media Engagement
Your organization does great things, and not enough people know it. With multiple years of experience in public relations and the media, we can help you get the word out about your cause and its revenue generating opportunities. We’ll help you effectively create and pitch a story to the print, broadcast and electronic markets. We can also train staff, volunteers and board members on both media relations and how to act as an effective spokesperson for your cause.
Internal and Crisis Communications
Communication seems like a simple easy concept. In reality, unclear, non-direct communication exists in every workplace, can cause workflow to screech to a halt, and negatively impacts morale. We work with staff, boards and volunteers to get to the heart of the issues facing an organization and find a plan to move forward. We also assist in creating meaningful strategies to internal and external audiences regarding unforeseen organizational situations.
