The Mission Myth:

How to Build Nonprofit Momentum Through Better Business

By Deirdre Maloney

Click here for an excerpt.

Click here for the press kit.

Buy The Mission Myth on Amazon…or  contact Deirdre  to get your copy today!

…Or check out a recent review by Jocelyn Harmon http

…Or learn more from a recent Butler on Business interview: Deirdre’s Radio interview

What’s The Mission Myth About, Anyway?

The nonprofit sector is an outstanding, fulfilling…tricky, messy place. I know it because I ran a nonprofit for seven years. I made lots of mistakes. And learned from each one. Which made me realize there’s hope – not just to do good. But to do good…well. And so I’ve written a book about how I did it. – The Mission Myth.

The Mission Myth describes the belief that nonprofits should put everything they have – their focus, their time, their money – into their missions to be successful. Wrong.

The truth? It is only when they integrate what I call the four Ms – Management, Money, Marketing and Measurement – into their business that they achieve optimal results.

The book is divided up into four “M” sections and includes a number of stories, anecdotes and practical tips to help nonprofits achieve excellence and their leaders achieve a better night sleep.

This book is for current nonprofit leaders – and those who want to be one someday. It’s also for anyone who wants to advance the sector, including board members, volunteers, foundations and donors.

Buy The Mission Myth on Amazon…or contact Deirdre to get your copy today!

PS:

Want the straight scoop  onThe Mission Myth and money? Check out Deirdre’s recent interview in Fundraising Success Magazine!